Another Home Run For Apple
Enter the iPad!
It’s only half an inch thick, weighs 1/2 pounds, and with its aluminum back, it even feels great. Turn it on and you have an incredibly vivid 9.7-inch display protected by a glass touch-screen ready for the ultimate in user-friendly selections of books, newspapers, Web sites and videos. If it resembles its Apple predecessors, it probably doesn’t have much of an instruction manual included – it doesn’t need any.
The hard core technophobes and nerdy pundits are out there with their list of complaints and disappointments, but, it really doesn’t matter. The New York Times underlines that analysts say they have heard similar criticism before — once aimed at the iPhone, which has now been bought by more than 42 million people around the world. These believers say Apple’s judgment on the market is nearly infallible.
“The target audience is everyone,” said Michael Gartenberg, vice president for strategy and analysis at Interpret, a market research firm. “Apple does not build products for just the enthusiasts. It doesn’t build for the tens of thousands; it builds for the tens of millions.”
John Gurber has written one of the best summaries about the advent of the iPad and Steve Jobs’ philosophy: “Apple doesn’t talk much about the technical details of the iPhone. They never talk about CPU speed or the name of the chip being used. They don’t tell you how much RAM is in there. Part of their vision for moving computers from technical culture to popular culture is about getting away from defining these things by their technical specs.”
That about says it – Apple has done it again.
