George W. Bush is Missed! – By Some
“Miss Me Yet”, one of the most “googled” phrases of the week connects to a gaggle of stories and postings about the single billboard in rural Minnesota which shows a picture of former President George W. Bush with the words: “Miss Me Yet?” This, in turn, generated additional news articles and exploded into nationwide attention.
The Christian Science Monitor stated that the billboard caused an Internet buzz that any ad executive would salivate over. Several people from around the country claimed credit for putting up the message, however a mystery adds to the phenomenon as the actual creators wish to remain anonymous.
According to Minnesota Public Radio, the general manager of Schubert & Hoey Outdoor Advertising reported, “The Bush Miss Me Yet? billboard was paid for by a group of small business owners who feel like Washington is against them. They wish to remain anonymous. They thought it was a fun way of getting out their message.”
According to the CSM, aside from the clever message, the buzz over the billboard is a clear indication of how vibrant outdoor advertising can become, even in an Internet age.
“They are arguably more relevant than they ever were,” says Dave Etherington, worldwide marketing director for Titan, which handles advertising on transit systems around the US. “A key thing about a billboard or a large ad … it has the power to stop you in your stride that comes from the incongruity of seeing something in a public space where you’re not conditioned to expect something.”